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Resume

Work
Experience

November 2024 - Present

Brand Development Coordinator / The Kent Companies

  • Provide guidance and execute revitalization of brand image externally and internally

  • Build relationships with VPs to capitalize on marketing collaborations between entities. 

  • Uphold brand standards for 10 entities in The Kent Companies by managing social media, creating signage, advertising materials and branding products

  • Generate ideas and create engaging content for Facebook, TikTok, LinkedIn, Instagram and Youtube

  • Film, edit and write all scripts for video and audio commercials

February 2024 - November 2024

Deputy Director of Communications / City of Odessa

  • Communicate effectively and efficiently to all Odessa employees and residents

  • Handle crisis communications, effective storytelling, public relations

  • Weekly newsletter, daily social media content, website content, videography, photography

  • Self-paced, deadline-driven, independent, ever-changing duties, training other employees

April 2022 - February 2024

Multimedia Agriculture Journalist / KCBD NewsChannel 11

  • Pitching, filming, writing and editing five news stories a week with web articles. Mostly agriculture/natural resources topics in the South Plains

  • Maintaining relationships with credible sources across agriculture and oil-related fields

  • Starting and maintaining a sponsored segment reaching a big audience

January 2022 - April 2022

Intern / KCBD Newschannel 11

  • Helping film, edit and write stories

  • Learning how to produce a newscast

  • Managing digital and website on election night

August 2022 - May 2023

Student Assistant / MCTV

  • Responsible for filming, editing and writing majority of the biweekly student-produced newscasts

  • Training others how to film, edit and write their own stories

Education

May 2023

Texas Tech University | Bachelor's of Arts

Major: Journalism | Minor: Creative Media Industries, Media Strategies

  • Magna Cum Laude

Skills 

  • Photography, videography, editing, AP Style writing

  • Independent, active listener, ability to lead and inspire others

  • Social media, websites, flyer creation, engaging content creation

  • Efficient and professional communication, crisis and strategic communications

Certifications

  • Adobe Premiere Pro

  • Federal Emergency Management Agency

  • Attorney General Public Information Officer

Awards

Texas Farm Bureau Excellence in Agricultural Journalism

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